Vision and Purpose

The vision for the company is about what you want to achieve. If you were looking at the company from your chair in 20 years’ time, what do you see? Your vision can be as big and bold as you want it to be because later on when you’re doing your business strategy, you can pull it back.

Vision gives you clarity. It helps give you alignment and harmony with your goals, but also with your employees and with the work that you do.

Your vision can also help you to attract amazing staff because if you know what your vision is, you’ll then know what your value is and when you’re writing your job descriptions, you’ll be writing them in a way to attract staff that has similar values, they understand and align with your vision, so your vision can really inspire and motivate people. When you have a clear vision, it’s easier to make decisions within your company. Filtering what you do as a business and what you commit to each day becomes easier as you consider your vision in the decision process. If a decision aligns with the purpose of your vision and your business’s values and mission than you should invest time, resources, and management attention to it. If not, get rid of it. Simple as that.

your vision will help you to look at other areas of the business because you want to check in every six months to make sure you’re doing all the things you need to do to help you get closer to your vision.

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